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Three Kings incense has a new name: René Schönefeld

For years, Three Kings has been the overarching name for both incense and charcoal products. As of October 15th, that has changed – all outgoing orders will be packaged in boxes and outer cases sporting a new brand name – René Schönefeld.

The new name is a way to dissolve any and all confusion with Three Kings charcoal while adopting a new contemporary design. The name is in honour of the company’s owner – it was René Schönefeld who introduced the popular incense mixtures in the late 30’s and who built up a worldwide network of distributors. For decades, people have been using his incenses in religious ceremonies and eucharistic celebrations.

While the look and name of incense products will change, everything else will stay the same. All names, mixtures, recipes and ingredients will remain the same – same quality, different guise. Three Kings charcoal will still be Three Kings charcoal.

René Schönefeld is proud to share their new brand name and contemporary design. It will help continue their growth on the path Three Kings incense has paved for before it.